Thomas Marketing Blog

I have chosen Tesla for this assignment.  I chose this company because Tesla seems like a forward-thinking company.  They are trying to be innovative in thinking about a more green future. In looking at Tesla’s social media presence, people are asking Tesla is asking about when they plan to do business in other countries such as Germany or India.   The value proposition that Tesla offers is that Tesla is an electric car company.  They are trying to shift people into electric cars from gas-powered cars.   Tesla recognizes that natural disasters are part of life for their customers.  If you own a Tesla they will help in a natural disaster situation in any way that they can. In this case, they are offering free Supercharging for areas being affected by flooding. Tesla offers many automated features to help their customers in their day-to-day life. Sometimes, however, the automation does not work perfectly resulting in problematic situations. Owners m...

  It is July, and you know what that means.   That means it is International Hot Dog Month, and to relish this opportunity Heinz is planning on capitalizing  on it by starting a change.org petition to grill hot dogs and bun producers to sell the same number of hot dogs and buns.   Heinz would like the two producers to ketchup to their customers' needs.   This article talks about how Heinz is looking for new opportunities to reach customers.   Recently Heinz has created a petition to get hot dog and bun companies to produce the same number of hot dogs and buns  per packaging unit.   This is a marketing stunt that will get customers attention because of the fact that hot dogs come in packages of ten while buns  usually comes in packages of eight which is often annoying to customers.   The company will be able to collect data via the participants putting in their email addresses to the change.org campai...